Ferro’s founder has served buyers in an advisory role within the insurance industry for over six years. During that time, deep insight was gained into the traditional provider/advisor distribution model and the flaws inherent with that process. The genesis of Ferro came from the realization that a fragmented provider marketplace coupled with an equally fragmented advisor distribution model could never offer a fully integrated solution to insurance buyers. Ferro’s intense focus on the buyer separates us from the rest of the market and has allowed us to curate a buyer-centric solution. This approach has the power to disrupt the insurance industry from top to bottom and bring the focus back to the buyer.